On Wednesday evening, 13 June, Giulio Salomone, Managing Director of Fiat Auto UK, hosted the London launch of Fiat’s latest model, the New Bravo, at the Roundhouse in Camden.

In the presence of the Italian Ambassador, Giancarlo Aragona, the spectacular evening was a huge success, attracting an array of personalities, including Jade Jagger, Meg Matthews, Reena & Ruby Hammer, Tamara Beckwith, Giorgio Locatelli, Allegra Hicks and Gianluca Vialli.

Entertainment included a live performance from Mattafix (Big City Life), The Loose Cannons, and music by Poppy Lloyd, Jasmine Guinness and Jaguar Skills from Jezebel.

The undisputed star of the show, however, was the new Fiat Bravo. Developed by the Fiat Style Centre in Turin, the exterior is unmistakably Italian, all of which is part of the development of the brand’s visual identity.

New Bravo, which was created in a record-breaking development time using state-of-the-art Computer Aided Design (CAD) and Computer Aided Engineering (CAE) systems of unprecedented power and complexity, combines a compact five-door body with a remarkable amount of interior space.

Very competitively priced, the New Bravo contains a wealth of technological features, and quality standards worthy of a higher class where safety, comfort and driving enjoyment are concerned. New Bravo has already been awarded a maximum 5-star rating for adult occupant protection in the gruelling Euro NCAP crash test programme.

New Bravo is an agile car that is entertaining to drive, thanks in part to a wide choice of petrol or diesel engines up to 150bhp, which combine low fuel consumption and low emissions with outstanding performance. New Bravo goes on sale in the UK on Saturday 30 June.

While introducing the New Bravo, Giulio Salomone also emphasised Fiat’s intention to become World Number One in terms of offering the best automotive digital experience available to would-be customers. The aim is to create the most attractive, most innovative and easy-to-operate automotive digital experience on the web, and the results will be revealed when the new site is officially launched on Thursday 28 June.

Fiat Auto UK’s business under Giulio Salomone has been transformed. Market share has more than doubled in two years, and a new central London showroom is expected to open by the end of 2007 – just in time for the arrival here of the iconic new Fiat 500.