Girls, hands up if you’re forever scrabbling around
in your handbag trying to find your keys?
This season, you can rid yourself of
this daily handbag trauma once and for all with ‘The
Little White Purse’ – the ultimate handbag
accessory created exclusively by Osman Yousefzada for
premium Swedish car brand Saab.
Fashion designer Osman Yousefzada has
designed ‘The Little White Purse’ as an innovative
way to keep a woman’s keys stylishly at hand. It
banishes those clumsy key-fumbling moments – so
you look fashionably efficient while stepping into your
car, home or workplace. The clever design means the purse
can be worn as a necklace, around a wrist or attached
inside a handbag.
Osman Yousefzada says:
“I designed ‘The Little White
Purse' fusing function with form, to create a product
that makes life easier for women who are constantly rummaging
around in their bags looking for their keys. It’s
designed to fit a Saab key, but also to accommodate other
keys. I have used a fine Italian patent leather, with
a heavy plated silver chain and clips, to give a touch
of lux and an atelier feel to the product.”
Rebecca Wright, Saab Press Officer says:
“We’ve estimated that on
average a woman wastes one day each year fumbling around
for keys in the bottom of her handbag! The Little White
Purse that Osman has created for us solves this dilemma.
It’s the perfect accessory for our female customers
who appreciate simple, yet cutting edge design and quality.”
The creation of ‘The Little White
Purse’ marks the third season that Osman Yousefzada
has collaborated with Saab and culminates in headline
sponsorship of Osman’s London Fashion Week show
in February 2007.
Saab is celebrating its 60th anniversary
in 2007 – from the iconic UrSaab of 1947 to today’s
award-winning Aero X, Saab has stayed at the forefront
of car design innovation. Now, 60 years later, Saab is
recognised as the premium car brand for independent-minded
drivers.
Priced at £75 RRP, ‘The Little
White Purse’ is available to buy exclusively from
Selfridges or online though the Saab website www.saab.co.uk.
