Hyundai’s new C-segment concept will make its world premiere at the Paris Motor Show later this month. The ‘Arnejs’ is a designer preview of the car set to take the C-segment by storm in 2007, and will be unveiled at the Hyundai press conference at 17.30 on 28 September.

The Arnejs, pronounced ‘Ar-nez’ features advanced technology and contemporary design capable of competing with the volume C-segment models of major European car manufacturers.

Hyundai’s totally new C-segment car, which will be very closely based on the Arnejs concept, is due to go on sale in the UK in the summer of 2007.

Tony Whitehorn, Managing Director of Hyundai Motor UK Ltd, said: “The Arnejs heralds the beginning of what will be a very exciting 12 months for Hyundai. We are confident that the modern European styling seen here will provoke a positive response in the UK market.”

Hyundai’s new C-segment car will share the same quality and performance that has seen Hyundai become the world’s sixth largest manufacturer. The C-segment is hugely important for manufacturers, representing the most popular cars among UK buyers. For this reason, Hyundai’s new C-segment car is an important step towards increasing its market share in Europe, in a segment that demands both quality and affordability.